What begins as a typical commercial on YouTube transforms into an interactive experience where users could pause at key points and “dive into” the moments, then zoom and pan parallax environments to collect easter eggs – iconic downloadable artifacts from Playstation’s most popular titles.

Joined this project mid-stream as the team was transitioning technologies from HTML5 to Flash. Took over as development lead and I helped HAUS meet an aggressive production deadline. Collaborated with the creative team to overhaul all motion and transitions for a succinct visual experience.

The campaign garnered 12 million views in its first month, and 1 million video interactions overall.

Responsibilities: Programming
Tools: Flash, ActionScript 3, Robotlegs

Awards

Cannes Gold Lion